Ocean Minded Enters The Machine!


AUTHOR: Trevor Wessman-Lavelle


PUBLISHED: 08/28/2014



Ocean Minded is very much surf, very much paddle. Very much just about anything having to do in and around the water. We love it! Community, however, is another important part of our brand's DNA. That comes in a couple of different forms, from participating in all of the cleanups we do around the world and helping to educate others on the importance of taking care of our environment, to simply having our "feet in the sand" at events that exemplify that same community spirit.

 

 

One annual event that does exactly that is the Urt Womp, a bodysurfing contest held every year on the beaches of Coronado, California on August 24th. Urt is a small, ocean-inspired apparel and accessories brand from Coronado whom we've been partnering with over the years. They draw inspiration from the same allure of the world's oceans that we do. In fact, the name "Urt" sounds like the bark of a sea lion. If you've ever heard one, you know it's a tried and true signal that you've met the sea.

 

 

What started as a small gathering of lifeguard and water polo playing friends from the quaint but bustling seaside town has turned into a globally recognized bodysurfing contest with competitors coming from around the Southern California region to put their body-as-craft waveriding skills to the test. Some use hand planes, some are purists but all are there with the sole purpose of having a great time no matter what the conditions are. There is no cash up for grabs nor exorbitantly valued prizes. Bragging rights and biggest smiles are the rewards for spending some time in the water and on the sand at this local event.

 

 

This year did not disappoint as the Pacific Ocean turned on with late summer south swell in the head high plus range, giving the bodysurfers a run for their money, as well as a few cartwheels and brushes with the sandy bottom at Coronado's Center Beach. Heats included young kids to veteran watermen and women, all of whom tested their grit in the heaving surf. Check out this video from the event to get a good taste of what went down!

 

 

While we spend a lot of time and energy broadcasting our brand's message across all of the forms of media available to make connections with people, there's no greater reward than being there on the beach, meeting new people, talking story, sharing laughs and witnessing community come together for the sake of simply being together and having fun. That, with a little bit of water in the background, is 'ocean minded'.

 

 

Many thanks to Urt for having us down at the beach with you!

 

 

 

 







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