Ocean Minded, Inc., a wholly owned subsidiary of Crocs, Inc. (NASDAQ:CROX - News), today announced its new line of footwear at the Outdoor Retailer show in Salt Lake City (Booth #32370). The new Ocean Minded™ shoes incorporate Crocs’ proprietary Croslite™ material – an odor resistant, antimicrobial closed-cell resin – in the footbeds and midsoles, providing ultimate comfort.
The new 2008 line from Ocean Minded combines innovative style and design with the utmost comfort. For the first time, Ocean Minded is introducing a line of closed-toe shoes with the release of the Lowers (MSRP: $55) for men and the Solana (MSRP: $55) for women. Each new slip-on shoe style is made of canvas with a metal-free suede upper, embroidered eyelet and hand-made stitches. The outsole, in keeping with the company’s environmentally-friendly focus, is made from recycled car tires. These new fully enclosed shoe offerings provide a casual style that is ideal from the beach to the street. The 2008 line joins a legacy of high-quality products, an Ocean Minded tradition for more than 11 years. The women’s Solana is available in sizes 5-10 and the men’s Lowers is available in sizes 8-14.
The new 2008 line also includes:
- Uppers (MSRP: $65) – a casual but sophisticated shoe with hemp laces, bamboo lining, and a Croslite™ material footbed and midsole.
- Cottons (MSRP: $55) – a laid-back, lace-up, canvas shoe that allows the foot to breathe in warm weather. Both shoes feature outsoles made from recycled car tires.
- Carmel (MSRP: $60) – a canvas, slip-on shoe in tan, brown, and black with embroidered eyelet and hand-made stitches. The Carmel features a Croslite™ material footbed and midsole and outsoles made from recycled car tires.
Ocean Minded will also showcase its full line of shoes and sandals, combining comfort with natural and sustainable materials. All Ocean Minded products can be viewed at the Crocs, Inc./Ocean Minded booth #32370 Jan. 23-26, 2008.
About Ocean Minded
Founded in 1996 by Gary Ward, Ocean Minded was built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded makes top quality sandals with unbeatable comfort, while utilizing natural and sustainable materials whenever possible.
At the core of Ocean Minded’s business philosophy is its involvement in causes to protect the environment. The brand actively conceives, executes and participates in beach clean-ups and also partners with the Surfrider Foundation, a non-profit grassroots organization that is dedicated to the protection of the world’s oceans, beaches and waves through conservatism, activism, research and education.
Ocean Minded, Inc.