FOR IMMEDIATE RELEASE
SAN CLEMENTE, CA— February 13th, 2008 —
Ocean Minded, Inc. is honored to welcome Bethany Hamilton, one of surfing’s brightest and most inspirational stars, to its team of athletes. Hamilton, world renown for her determination and courage, lives her life with a purpose and spirit that is unparalleled.
“I’m very stoked to be joining Ocean Minded, a company that will support and believe in me,” said Hamilton. “They are extremely conscientious of protecting our oceans and environment, and believe that we can all make a difference in the world”.
Bethany joins the Ocean Minded™ team on her 18th birthday and is focused on finishing the Women’s World Qualifying Series (WQS) in aprime position, where she is currently seated third. Recently, she achieved her career best when she reached the semifinals at the Roxy Surf Festival in Phillip Island, Australia.
“There isn’t a surfer on the planet that better defines the phrase ‘Ocean Minded’”, stated Bob Tanner, Ocean Minded’s Director of Marketing. “Bethany is a source of inspiration for people all over the world, and we are thrilled to have her as a Brand Ambassador”.
Five Years ago Hamilton shocked the world with her undying passion after losing her left arm in a vicious shark attack on the North Shore of Kauai, Hawaii, her home. With her commitment to surfing unscathed, Bethany was back in the water a month later and immediately became an international symbol of bravery, perseverance and strength. It is with that same drive and devotion that she competes today on the WQS tour.
“We are so honored to have Bethany as part of our team. She fits our DNA and shares the Ocean Minded values of ‘Live, Protect, Respect’! She is a true ocean girl and 100% ‘Ocean Minded’” said Gary Ward, the company’s Founder.
“I love wearing my Ocean Minded sandals,” Hamilton stated. “I look forward to promoting the Ocean Minded footwear brand and working together with them to produce a signature sandal”.
About Ocean Minded
Founded in 1996 by Gary Ward, Ocean Minded was built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded makes top quality sandals with unbeatable comfort, while utilizing natural and sustainable materials whenever possible.
At the core of Ocean Minded’s business philosophy is its involvement in causes to protect the environment. The brand actively conceives, executes and participates in beach clean-ups and also partners with the Surfrider Foundation, a non-profit grassroots organization that is dedicated to the protection of the world’s oceans, beaches and waves through conservatism, activism, research and education.
Ocean Minded, Inc.