FOR IMMEDIATE RELEASE
SAN CLEMENTE, CA — January 26, 2009 — Ocean Minded has teamed up with 14 year-old Cobi Emery from San Diego and his nonprofit organization Pick Up 3 to promote a constant way protect the environment.
“While beach clean-ups are a cornerstone of the Ocean Minded™ brand, they are just the first step in keeping our chosen playground clean. The Pick Up 3 program that Cobi has started is a natural follow-up to the beach clean-ups we regularly host, and is something that all of us can practice on a daily basis. Cobi is a natural brand ambassador for Ocean Minded, and we are thrilled to be working with him,” stated Ocean Minded’s Director of Marketing, Bob Tanner.
Four years ago, when Emery was ten years old he decided to create a video about surfing and pollution to inspire a proactive environmental stance in his local community. He centered the video around the simple idea of picking up three pieces of trash every time you visit the beach. The video quickly caught momentum and became a nonprofit organization, Pick Up 3 that made Emery an environmental leader in the surf community.
“It’s really great that Pick Up 3 and Ocean Minded joined together. All that I personally wanted out of Pick up 3 was to spread the word as far as possible and make a difference in the environment. With help from Ocean Minded this goal can be reached,” said Emery.
Emery looks forward to working alongside Ocean Minded’s beach clean ups in 2009.
Media Contact:
Kendall Leopold
Ocean Minded, Inc.
949-369-5057
Kendall.leopold@oceanminded.com
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Ocean Minded, Inc. Joins Forces with Cobi Emery and Pick Up 3
FOR IMMEDIATE RELEASE
SAN CLEMENTE, CA — January 26, 2009 — Ocean Minded has teamed up with 14 year-old Cobi Emery from San Diego and his nonprofit organization Pick Up 3 to promote a constant way protect the environment.
“While beach clean-ups are a cornerstone of the Ocean Minded™ brand, they are just the first step in keeping our chosen playground clean. The Pick Up 3 program that Cobi has started is a natural follow-up to the beach clean-ups we regularly host, and is something that all of us can practice on a daily basis. Cobi is a natural brand ambassador for Ocean Minded, and we are thrilled to be working with him,” stated Ocean Minded’s Director of Marketing, Bob Tanner.
Four years ago, when Emery was ten years old he decided to create a video about surfing and pollution to inspire a proactive environmental stance in his local community. He centered the video around the simple idea of picking up three pieces of trash every time you visit the beach. The video quickly caught momentum and became a nonprofit organization, Pick Up 3 that made Emery an environmental leader in the surf community.
“It’s really great that Pick Up 3 and Ocean Minded joined together. All that I personally wanted out of Pick up 3 was to spread the word as far as possible and make a difference in the environment. With help from Ocean Minded this goal can be reached,” said Emery.
Emery looks forward to working alongside Ocean Minded’s beach clean ups in 2009.
Media Contact:
Kendall Leopold
Ocean Minded, Inc.
949-369-5057
Kendall.leopold@oceanminded.com