Ocean Minded, Inc. Welcomes Asher “Slasher” Nolan to Team of Athletes

FOR IMMEDIATE RELEASE

SAN CLEMENTE, CA— July 28, 2008 — Ocean Minded, Inc. is honored to welcome Asher Nolan to its team of athletes. Nolan, 29, a native of Florida, is known for his incredible ability to charge in all surfing conditions, which has earned him the nickname ‘Slasher’.

“I am so happy to join the Ocean Minded surf team,” stated Nolan. “They make amazing products and really care about surfing. The extra bonus is their concern about the water we surf in and the beaches that we all spend some much time on. I look forward to a long relationship with OM”

When Nolan is not competing in select WQS events, he spends his time traveling worldwide looking for untouched waves. Nolan has been an integral part of the professional surfing community for the past decade, and with the support of his wife, Aprlye, and daughter, Adisyn, he consistently delivers results.

“Asher is a great fit for Ocean Minded because he is so connected to the ocean. Whether he’s blowing minds while surfing or kicking it with his family at the beach, Asher will be an incredible Brand Ambassador for Ocean Minded,” concluded Frankie D’Andrea, the company’s Team Manager.

About Ocean Minded, Inc.
The Ocean Minded™ brand was established in 1996 by Gary Ward, built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded is a leading designer and manufacturer of high-quality footwear, apparel and accessories primarily targeted at the beach, adventure and action sports markets. The brand’s product, philosophy, and lifestyle have also been embraced by world-class athletes Bethany Hamilton, Bede Durbidge, Greg Long, Rusty Long, and Dean Randazzo, who travel the world as Ocean Minded™ brand ambassadors.
The Ocean Minded™ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc. and its founders continue to live the Ocean Minded lifestyle by actively leading beach clean-ups, and supporting and educating customers on the importance of leaving the ocean and all waterways in better condition than when they were found.

Media Contact:
Kendall Leopold
Ocean Minded, Inc.
949-369-5057
Kendall.leopold@oceanminded.com

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